Siren Design create Helpsme Logo and Corporate Identity

Siren Design create Helpsme Logo and Corporate Identity

Friday, April 3, 2009

Siren Design has been instrumental in creating the Helpsme logo and corporate identity. Siren, one of the UK’s top marketing and design agencies with clients from Anglo Irish Bank to Segro worked from a brief outlining the main objective of Helpsme, namely a company which will provide a one-stop consultancy to help and resource small and medium enterprises with their non-core functions.

Matt Nimmo, Managing Director of Siren Design ‘it is always exciting and challenging to be involved with the creation of a logo and corporate identity. We have known Ali for many years and worked with her on a number of jobs and we were delighted to be given the chance to work on this project.

“It was important to convey visually that Helpsme is a company which has solutions for the small and medium enterprise market, hence why we recommended having a two-colour logo, splitting the name so that both the ‘help’ and the ‘sme’ both stood out individually and well as collectively.

“Our design team, led by Phil Birchell on this project, have also created the design of the Helpsme website. We were asked to ensure that it was visually striking, clear, easy to use and exuding professionalism to reflect the brand of the company. “The concept behind Helpsme and what it is able to offer clients is first class, and we wish Ali and her team the best of success with the company.

Matt Nimmo
Managing Director
Siren Design
+44 (0)20 7478 8300