Corporate Identity refresh for global wholesale data centre business

Corporate Identity refresh for global wholesale data centre business

Friday, October 15, 2010

Global Switch is the leading wholesale data centre provider in Europe and Asia-Pacific. Providing uninterrupted power and optimised cooling, it offers its customers the reliability, security and flexibility to house their I.T. infrastructure. Helpsme was appointed to project manage a refresh of its corporate identity. Working closely with Siren Designers, the marketing was formed around the premise that data centres are ‘always on’, with the identity utilising the internationally recognised ‘power on’ symbol.

Helpsme launched the new logo together with a range of promotional materials including a new website and corporate film on Global Switch together with corporate brochure, technical flyers for the eight world class data centres in Amsterdam, Frankfurt, London (2), Madrid, Paris, Singapore and Sydney, service brochures and launch advertising.

Helpsme also handled the roll out of the new stationery, access cards, signage as well as the internal communications and PR around the launch of the new corporate identity. To visit Global Switch’s website, please click here.

If you would like further information on the project or how Helpsme can help you, please contact us now in confidence on +44 (0)20 7823 3560, or email us.